Benelli Imperiale 400

Ever since the tourism on two wheels became cool, the classic motorcycles are again back in trend. In Pakistan how ever the definition of classic motorcycle is OLD, However its not the case always. Benelli Pakistan has launched their 400 cc neo classic motorcycle called Benelli Imperiale 400.
This is the Benelli motorcycle with a classic taste, Imperiale 400 is a reinterpretation of a historical model produced in the 1950s. An authentic bike with a pure spirit that today finds its essence in an elegant, modern, retro motorcycle.The best thing about this machine is that it looks straight from the 50’s but with modern gadgetry and hardware.

The charm of riding in IMPERIALE 400 is its engine, the 373cc single cylinder engine is rated at maximum power of 20.4 hp (15.5 kW) at 5500 rpm, with torque of 28 Nm (2.95 kgm) at 3500 rpm,this mill is electronically fuel injected.The chassis is also balanced and comes equipped with good suspension and tires setup, also the disc setup at both ends makes sure the machine stops when and where its needed.
The retro styling is what makes this modern machine stand apart, every thing is wrapped in accents of vintage styling and chrome highlights.The chrome accents, the round headlamp indicators and classic exhaust makes it look very retro.

The motorcycling touring culture is thriving in Pakistan but the motorcycle companies need to change their strategy when it comes to selling and marketing their products here. They should lend these motorcycle to motorcycle journalists and media houses so they can share the good and bad with general audience.
This motorcycle has many things under its sleeves but one thing which put me off is its price, For a sum of more than 900k, I don t see this motorcycle selling to its potential!