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Honda Exchange Program

Honda’s new sales strategy

Honda is the leading motorcycle manufacturing firm in Pakistan and its CD70 is undoubtedly one of the most selling Motorcycle of Pakistan . Recently Honda has introduced its exchange program which is its new sales strategy.

The new buyer usually starts from the most basic motorcycle and CD70 is ultimate choice for beginners. Many people are shifting on Chinese or Local manufactured clones of CD70 due to recent inflation rates. A local clone costs approximately 25 to 28 thousand less than Honda CD70 creating a dent in its sales.

According to exchange program Honda Dealers will buy back old CD70 and customer will buy a new one by paying the remaining difference in instalments.

Honda is trying to retain its existing customers by keeping them in brand even if they’re buying a new machine . Currently this offer is available on CD70 only but should be available across the range.

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