In a surprising move that has caught the auto market attention, Toyota Pakistan has introduced major price cuts on its popular Fortuner lineup. The new prices effective immediately and available for a limited time reflect the brand’s attempt to keep its flagship SUV competitive as buyers face economic pressure.
This shift comes at a time when SUV sales in Pakistan have fluctuated, with many customers postponing purchases due to rising living costs and high interest rates. Toyota’s new offer aims to make the Fortuner more accessible to serious buyers who have been waiting for relief in vehicle pricing.
New & Old Prices: A Significant Drop
Toyota has reduced prices on its two bestselling Fortuner variants:
| Variant | Old Price | New Price | Price Drop |
|---|---|---|---|
| Fortuner G | Rs. 14,939,000 | Rs. 12,435,000 | Rs. 2,504,000 |
| Fortuner V | Rs. 17,509,000 | Rs. 14,935,000 | Rs. 2,574,000 |
Key Highlights
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A 14% to 15% price reduction, one of the biggest in this segment in recent years.
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Prices applicable only to select units, depending on available inventory.
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All prices are ex-factory Karachi.
Why Toyota Made This Move
According to industry analysts, several factors may have driven Toyota to reduce prices:
No 1. SUV Market Slowdown
Demand for 7-seater SUVs has cooled slightly in the past six months.
Example: Many families shifted toward midsize crossovers due to lower fuel consumption.No 2. Rising Competition
New entrants like Changan Oshan X7, Haval H6, and Kia Sorento have pressured Toyota to offer more attractive pricing.
No 3. Consumer Purchasing Power
With inflation still squeezing budgets, buyers needed a strong incentive to return to showrooms.
Market Context: Where Fortuner Stands
Despite rising competition, the Toyota Fortuner remains:
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One of the top 3 SUVs sold in Pakistan
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A preferred choice for police departments, government officials, and corporate fleets
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A strong performer in both urban roads and rural landscapes
Relevant Stats
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Pakistan’s SUV segment grew 18% year-on-year in 2024, but slowed in early 2025.
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The Fortuner holds approximately 28 to 30% market share in its price category.
Limited-Time Offer Stocks May Not Last
Toyota has clarified that this promotion is not permanent. It applies only to specific units currently available at dealerships, and the offer will end once stocks are cleared.
Buyers who were previously delaying their purchase due to high prices may now find this an opportunity worth considering.
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